In our blog series, Casting Advocates, we get to know organizations and industry leaders who work to elevate the metalcasting profession. This installment focuses on the American Foundry Society (AFS).
The American Foundry Society is a national organization with a mission to "advance the success of its members and the metal casting industry through advocacy, education and innovation." In support of this mission, AFS works constantly to support technical innovation, advocate for beneficial policies, promote positive perception of the industry, develop workforce skills and provide a range of services and networking opportunities for casting facilities.
Staffed by a team of professionals in areas like marketing, business development and information technology, AFS is well equipped to advocate on behalf of the metal casting industry on a daily basis. In addition to the staff who handle day-to-day activities of the organization, AFS is governed by a 21-member Board of Directors. Five of the Directors hold special offices, including President, Vice President, 2nd Vice President, Immediate Past President and CEO. Both these and the remaining 16 Directors are casting leaders representing various facilities around the country, serving staggered four-year terms on the AFS Board. Together, the Board of Directors governs the overall direction of AFS by allocating resources and defining the vision of the Society.
The Eagle group has a long history of collaboration with the AFS, notably with Jeff Cook of Eagle Alloy having served as president and Board member.
AFS achieved record levels of membership in 2018, and now includes nearly 900 corporate members and approximately 6,500 individual members. Corporate membership levels have increased more than 30% since 2009.
AFS corporate members include foundries, industry suppliers and purchasers of castings, as well as small consulting organizations. Membership is open to companies around the globe, but most members are concentrated in North America. Benefits of corporate membership include free access to a range of paid publications, discounted or free access to educational resources, technical process support and opportunities to weigh in on AFS research and policy actions.
Individual members are comprised of casting professionals, casting suppliers, OEM manufacturers and students. Individual membership is priced at a nominal annual fee, and offered free for students and first-year professionals. Benefits of individual membership include subscriptions to key publications, access to the Casting Connection network, event discounts and a number of educational resources.
AFS offers a more complete list of membership benefits here.
AFS has a vision to be recognized as the "leading voice and resource on technical, management, and advocacy priorities pertaining to the metalcasting industry." In service of that vision, the Society carries out a wide variety of activities on numerous fronts. Activities include research, education, outreach, media, policy and events.
Research
AFS is involved in two types of research: AFS-funded research and outside research. AFS-funded research is paid for with a portion of annual dues paid by AFS corporate membership. Projects are shaped by the Technical & Management Committee and approved by the five-member Research Board before work begins.
To promote outside research on casting-related topics, AFS partners with organizations like the American Metalcasting Consortium and the Advanced Casting Research Center. AFS participates in these projects by providing technical management and oversight, and by liaising with industry partners, but funding comes from research partnerships, government grants and industry contributions.
Examples of current and recent research topics include:
Education
The Society's largest education initiative is the continued growth of the AFS Institute, which provides metalcasting education for industry professionals, students, and a wide range of youth and adults around the globe. A few of the Institute's offerings are:
Outreach Programs
AFS offers a number of outreach programs with the goals of educating the public about opportunities in metalcasting careers, and fostering a more inclusive industry environment.
One of the Society's most visible assets is its vast network of publications, both online and offline, providing key information for a variety of stakeholders. In 2018, AFS estimated over 100,000 readers of their various publications. Out of AFS' long list of publications and media outlets, entries include:
AFS also maintains robust social media accounts, with over 7,000 followers and dozens of new posts every month.
Policy
A major part of AFS' mission is to advocate for public policies that benefit U.S. metalcasters, encourage a strong U.S. industrial base and support national defense. Current issues central to the AFS policy agenda include:
In addition to constant monitoring of policy issues and lobbying work, AFS organizes a fly-in to Washington, DC. At this annual event, members from around the country can speak directly to U.S. lawmakers at the highest levels, expressing their policy concerns and telling their unique stories.
Events
According to the Manufacturing Institute, every dollar of manufacturing sector GDP contributes $1.33 to the overall economy. Metalcasting is no exception: the industry is closely tied to the success of the American economy. Still, U.S. metalcasting faces obstacles like government over-regulation, a shrinking skilled labor market, and a general misconception of what metalcasting provides for the country. Many of AFS' outreach efforts are oriented toward educating both the public and U.S. lawmakers on the importance of metalcasting.
In order to improve public perception of casting and prevent the skilled labor shortage from increasing, AFS partners with NAM to promote Manufacturing Day. This annual, nation-wide event aims to introduce young people to manufacturing careers at an early age, and casting facilities like Eagle Alloy participate by opening their doors to local students and community leaders. In 2018, 17 corporate members participated in Manufacturing Day.
At a legislative level, a number of AFS-supported laws and policies have gone into effect in recent years. The U.S. EPA recently moved to provide greater flexibility for states in addressing emissions from existing power plants. AFS-supported workforce legislation was also signed by President Trump in 2018, aiming to re-align educational programs to fit the needs of regional, state and local labor markets. The Occupational Safety & Health Administration (OSHA) also agreed to a common-sense approach to sweeping silica that benefits responsible foundries.
New technologies and improved processes are making metal castings better and more complex than ever, which means that foundries will see opportunities to expand into new markets. Given recent successes in public education and renewed discussion of domestic manufacturing in Washington, AFS leadership is optimistic about the future of metalcasting: "With so many passionate people out there," says Richard Jefferson, AFS VP of Marketing & Communications, "the future of metalcasting is bright."